Diseño gráfico : La guía definitiva del diseño gráfico contemporáneo y su historia

Graphic design is a vast and complex field: it's a practice, a technique, a craft, a discipline, a profession, and an entire industry, intersecting with nearly every aspect of human society, from business and politics to art and culture. Telling the complete story of graphic design requires addressing such disparate human milestones as the development of the alphabet four thousand years ago, the stone inscriptions of Greek and Roman carvers, the manuscripts of medieval scribes, the birth of printing, the advent of the Industrial Revolution and the consumer capitalism it spawned, leading up to the invention of the internet at the end of the 20th century and whatever the future may hold. Fortunately, graphic design is still a human endeavor. The best graphic design integrates creativity, ideas, and concept, and requires a combination of heart, soul, brain, and taste—not just eyesight.