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Why do we follow certain leaders? What makes some people influence millions of others? How do politicians, kings, businesspeople, athletes, and influencers use their power? From the earliest human tribes to social media, this book explores the mechanisms of leadership, authority, influence, and power through history, politics, psychology, and culture. With rigorous yet accessible text by Marc Gascón and striking illustrations by Riki Blanco, Break Free from the Herd! invites readers to question appearances, recognize manipulation, detect propaganda, and develop a critical perspective on the world around them. Because the best way to understand power is to learn to think for yourself.