El latido de tu startup : Mitos, hitos y ritos que dan forma al sistema operativo de tu compañía

The startup ecosystem bombards you with stories of unicorns and million-dollar funding rounds, but the reality is that it's a contact sport where the one who can take the most hits almost always wins. Miguel Arias, serial entrepreneur, COO of global scaleups like CARTO, and investment partner at K Fund, distills over 20 years of experience in the trenches and offers you a practical guide to operating and scaling your company. This book won't give you magic formulas, because they don't exist, but rather a true operating system for startups: a set of mindsets, rituals, and tools that transform a fragile idea into a resilient, high-performing organization.