JOMO : El gusto de perder

In a society that demands the most from its citizens while depriving them of the bare minimum, living means saying no. Opposed to FOMO, JOMO is the joy of missing out, a rebellion against the imperatives of total enjoyment, a celebration of freedom understood as leisure and relaxation. Bereft of shared utopian horizons, those who say no can not only unite under a new bond: they share a weariness with this world and a desire to make it habitable again, here and now. Thus, JOMO is not resignation, but a reorientation of desire. Against the vice of winning, the pleasure of losing.