Acercarse a la generación Z : Una guía práctica para entender a la juventud actual sin prejuicios

Do you feel like you don't quite connect with this so-called "Generation Z" that seems to live through screens? Do you think you have nothing in common with their world and their way of relating to each other? Do you believe that understanding today's teenagers is a complicated challenge you can't overcome? I won't deny that there are often substantial differences between generations; however, I want to help you understand the reasons behind their actions, what matters to them, and what their ambitions are, to pave the way for you. I'll also give you some tips to help you stay current without too much effort and to connect with them through understanding and empathy, without forgetting the teenager you once were. This book will help you build bridges with young people and the world today. Through accessible language, I'll try to help you understand their codes without requiring you to become a TikToker or start sharing memes on social media—although you never know!