Más famosos que Jesucristo

Fame surrounds us. Without realizing it, our daily conversations are filled with celebrities: athletes, influencers, singers, politicians, actors. Due to this unconsciousness and its supposedly lighthearted nature, this central phenomenon is often treated with excessive superficiality. Edu Galán, author of *The Woody Allen Syndrome* and *The Moral Mask*, offers a profound approach to the question of fame in *More Famous Than Jesus Christ*, drawing on psychology, sociology, technology, economics, and his own experiences interacting with public figures of all kinds. In these pages, we will find its mutations throughout history, the industry that sustains it, the inexhaustible demand for authenticity, the commodification of privacy, the individualistic narrative of overcoming adversity behind their personal stories, the enigmas contained in charisma and glamour, the arduous physical and psychological task of maintaining the public's attention, the benefits and drawbacks of its association with social causes, and the unfair demonization of fans. With this gripping essay, Galán warns us of how deeply immersed we are in the mechanics of fame, how unprepared we are for its dynamics and influences, and how well it meshes with our hyper-consumerist society and neoliberal ideology. After reading this book, you will never be able to see —or talk about— a celebrity in the same way again.