Tribal : Cómo los instintos culturales que nos separan pueden servir para acercarnos

How the cultural instincts that divide us can bring us closer together What if tribalism isn't our problem, but the solution? Michael Morris, a pioneer in cultural psychology, invites you to rethink how we understand our identities, teams, and societies. With captivating stories like that of Guus Hiddink and his unexpected revolution in Korean football, this book reveals: - How activating the right cultural codes can transform collective behaviors - What role our tribal instincts play in work, politics, and social life - Why the most lasting cultural changes are achieved by manipulating symbols, routines, and relationships Tribal is not just a journey through human evolution, but a practical guide for leaders, educators, entrepreneurs, and change agents. A transformative read that will change the way you see culture... and how you change it.