¿De verdad quieres ser CEO? Liderazgo audaz

A Guide for Today's Leaders to Survive There are trendy professions. Yuppies in the eighties, bloggers at the turn of the century, or influencers in the last decade. Now everyone wants to be a CEO, without really knowing what it entails. To avoid any misunderstandings, this book explains that the CEO is the person most committed to the company; the one who must achieve sales targets, customer satisfaction, cost savings, and financing. They must be accountable to the owners, convince customers and suppliers, employees and investors, unions, politicians, and anyone who expresses an opinion on social media. They must also work tirelessly; be the leading expert in their industry; be personable and assertive; champion honesty and possess above-average intelligence, as well as understand geopolitics and master the markets. And yet, a misfortune can leave them without a company and without a job. The key to successfully facing this mammoth challenge is bold leadership. Bold because there are two options: hide or stand up for yourself. Bold because boldness is behind great business achievements. Bold to spare neither effort nor humility, without losing rationality and the desire to communicate. Bold because risking everything will be the only way to become a CEO.