Empieza con un NO

Start with No offers a revolutionary and counterintuitive system for negotiating all kinds of agreements in any situation: buying a new house, a multi-million dollar business, or where to take the kids for dinner. Do you think "win-win" is the best way to reach an agreement? You're very wrong. For years, "win-win" has been the paradigm of business negotiation. However, nowadays it's nothing more than the seductive mantra used by the most ruthless negotiators to get the other party to make unnecessary concessions prematurely and more often. These kinds of negotiations play on emotions and take advantage of our instincts and desire to reach an agreement. In Start with No, you'll find a decision-based negotiation system that will teach you to understand and control these emotions, to ignore the siren call of the final outcome —something that is actually beyond your control— and to focus on the activities and behaviors you can and should control to negotiate successfully with other professionals.