El arte de la decisión : Descubre cómo los sesgos y atajos mentales deciden por ti, incluso cuando crees tener el control

The Art of Decision Making is a profound and practical guide that reveals how human decisions —which we believe to be rational— are actually shaped by emotions, cognitive biases, heuristics, and invisible mental shortcuts. Through historical, scientific, and narrative examples, the author shows that the automatic mind makes most of our choices before reason even intervenes. The book explains the internal mechanisms that govern decision-making: fast and slow thinking systems, primacy, emotional cognition, and cognitive economy. It then exposes more than 40 biases and fallacies that distort our perception, such as confirmation bias, the sunk cost fallacy, the illusion of control, and loss aversion. After revealing "the invisible enemy", the book offers practical tools for making clearer decisions: the Eisenhower Matrix, Parkinson's Law, the Pareto Principle, Carlson's Law, and Illich's Law. Ultimately, it guides the reader to transcend mere productivity and enter states of flow, develop autotelic activities, and make decisions aligned with a strong sense of self. The central message is clear: making good decisions means knowing yourself better. It not only transforms how we choose… but also who we are.