Haz clic aquí : El arte y la ciencia del marketing digital

In the age of digital marketing, growth is not an option, but a necessity. Meta's Chief Marketing Officer, Alex Schultz, shares in this book the strategies that have propelled some of the world's most influential companies. Drawing on two decades of experience, he offers clear principles and practical tools for understanding customers, accurately measuring campaign impact, and maximizing return on investment. An essential guide to mastering the art —and science— of marketing in the 21st century.