Programa o serás programado : Once mandamientos para la era digital

In this now-classic essay, updated with a new chapter on the challenges posed by AI, Douglas Rushkoff, one of the earliest and most brilliant thinkers on the internet, identifies the crucial question in the debate about the digital world: Do we control technology, or do we allow it, and those who know how to use it, to control us? “If you choose the first option,” Rushkoff warns, “you will have access to the control panel of civilization. If you choose the second, it could be the last decision you ever make.” This text is a natural continuation of Marshall McLuhan’s work. Its readers will understand that programming is the new literacy of the digital age, and a model that, when used effectively, will allow us to circumvent social conventions and power structures that have been with us for centuries.