¿Quién ha escrito este libro? : La primera guía empresarial sobre IA escrita a cuatro manos: humano + máquina

Artificial intelligence is no longer a technical matter reserved for laboratories and specialists. Today, it is transforming, in real time, how we produce, sell, provide services, communicate, learn, and make decisions. This means that AI has become a strategic issue for managers, entrepreneurs, and professionals in all sectors. This book was created precisely to offer them a clear, rigorous, and accessible guide to what is happening and how to leverage it intelligently. Throughout the book, we explain what generative AI really is, what differentiates the new "agent" systems, how the multimodal revolution works, and what capabilities emerge when the machine not only responds but also plans, coordinates, and executes tasks. All of this is presented in accessible language, accompanied by business examples, real-world use cases, and practical frameworks for making better decisions.