El beneficio que importa : Cómo crear valor para todos y construir empresas duraderas

How to Create Value for Everyone and Build Lasting Businesses What distinguishes a truly successful company? In "The Profit That Matters", Charles G. Koch shares the principles that transformed Koch Industries into a global empire, without losing sight of ethics or purpose. This book will teach you how to: - Identify profits that create real value. - Implement a management system based on sound principles. - Create a corporate culture that fosters innovation and leadership. With decades of experience, Koch presents a powerful vision for leaders, entrepreneurs, and professionals who want to grow without sacrificing their values. Discover how to generate profits ethically, sustainably, and with a positive social impact.