Neuromarketing para Dummies

Neuromarketing is a new field of study that investigates consumers' brain responses to advertising messages. By merging neuroscience, semiotics, social psychology, communication psychology, and behavioral economics, it offers new ways to answer the age-old question: Why do consumers buy? Neuromarketing for Dummies goes beyond current trends to explain the latest scientific discoveries in this field of research, showing companies, advertising professionals, advertisers, and creatives how neuromarketing really works and how they can leverage it.