Logos eternos : El arte de crear identidades visuales icónicas

Renowned designer Allan Peters has dedicated his career to finding the formula for designing timeless logos. His experience working at design agencies, a marketing firm, a global advertising giant, and one of the top ten brands, combined with his personal research, has led him to a method that works wonders for his clients. This book compiles all that experience and presents it in a clear and accessible way for designers of all levels. Peters shares practical instructions for all the skills he has acquired, along with examples of these techniques in action.