El humo, la patria o la tumba

The unexpected: anti-smoking policies in a small South American country set off alarm bells among major tobacco companies. In 2010, the powerful Philip Morris deployed its legal arsenal to defend its commercial interests and sued Uruguay in an international court. The case gained worldwide renown, becoming known as a "David vs. Goliath" battle. This book tells that story, but it goes further. Its pages explore key cultural milestones associated with the cigarette, discussing the pleasure and dependency linked to an object that is part of our collective memory. It also recounts the stories of men and women who raised their voices in defense of public health, locked in a constant struggle against an industry that sells illusions.