Superestimulados : Por qué no podemos resistirnos a los malos hábitos y cómo liberarnos

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No eres tú. Es tu biología: Cómo la ciencia nos manipula para consumir más a cuesta de nuestra salud.
Why can't we stop eating junk food or scrolling on our phones? Danish biomedical scientist Nicklas Brendborg reveals the biological mechanisms that food manufacturers and tech giants, among others, manipulate to make us consume more. The food industry employs an army of researchers to ensure we always eat a little more. And tech giants employ an even greater number of people whose job is to make it as difficult as possible for us to put our phones away. But it's not our fault that we struggle to break bad habits when our environment tries to stop us. In this battle, the weapons are brain scanners, high-tech laboratories, and the latest discoveries that unveil secrets of human biology.
RELEASE DATE
November 19, 2025
ISBN
9788423368815
PAGES
296 p. ; 22,7 x 14,5 cm.
BINDING
Paperback
SERIES
Imago Mundi