La novela en la era de Amazon : Cómo el capitalismo tecnológico amenaza la literatura

Since its launch, Amazon has changed the world of literature. The store that sells everything has not only transformed how we buy books; it has also influenced which books we buy and read. The renowned critic Mark McGurl shows that contemporary writing has less to do with the act of writing itself than with how it is promoted and distributed. This consumerist logic—if you like this, you might also like…—has reorganized the universe of fiction, adapting literary life to a market governed by commercial logic and technology. We are witnessing an aesthetic experiment driven by an invisible algorithm that rivals, in the depth of its effects, any major cultural shift in history.