El método Taylor Swift : Y otros antimanuales de innovación extrema para potenciar tu

Why, in an era of ultra-sophisticated products, is the fastest-growing beverage a simple mineral water brand? What lessons can we learn from the resurrection —thanks to a documentary series— of a sport that was in freefall? How did two unknown phenomena —a trap producer from a neighborhood park and a party style that emerged by chance— become two of the most successful cultural products in the world in just a couple of years? What is intimacy, Taylor Swift's best-kept secret for attracting millions of fans? This book, a constant source of surprises, takes us on a journey through the new frontier of marketing, innovation, and communication, in an "anti-manual" where the old rules no longer apply and everything is rewritten. With his own unique and original method, and without being preachy, Nicolás Pimentel, an award-winning professional in his field with thirty years of experience working with brands, unfolds dozens of actionable ideas to apply to our everyday projects. With specialist-sherpas accompanying him, a great sense of humor and an explosion of creativity, Pimentel becomes, with his first book, a leading thinker in a broad sense on pop culture, mass phenomena and modernity.